I wasn’t born an inventor, but my parents were very creative people. My dad was involved in engineering and my mum was a dressmaker. As a kid, I just used to like making “stuff,” although, looking back, there was more pulling “stuff” apart and trying to figure out where the leftover parts belonged after I had finished putting it back together!
My highest values are to make kids and parents happy. The business part is in the brain, the motivational mission comes from the heart. It was when parts of my business truly touched my heart that made all the hard times worthwhile. Of all the highlights of having a successful invention let me share with you a story of what truly made the sacrifices I experienced for BetterBlocks all worthwhile.
When I did my market research I found Lego was like the big giant in the building block, toy plastic building block industry. They were a $2 billion a year company. You went into a shop and there were Lego and there was Lego and there was Lego………..