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On this website I share my story of how I went from facing bankruptcy and having an idea in my backyard shed, to making it into a bestselling international product!

This product was BetterBlocks, a children’s building block. Like so many products that we now take for granted, I invented BetterBlocks out of necessity. I needed to make money to get out of the dire financial situation I found myself in. Luckily to my surprise, BetterBlocks turned into a $45 million idea. Commercially-speaking it was my biggest success. In its prime – I am proud to admit –it gave Lego Corporation a bit of a headache.

Do you love inventing “Stuff,” coming up with ideas, but don’t know what to do next?
Here on this website you might just find the answers you are looking for!

In the posts below I share my inventing experiences, both successful and not so successful - so your inventing experiences can be easier, more enjoyable and successful. Some of the posts are excerpts from a radio interview and some are personally written.

QUESTION: Did you ever get close to losing  your invention because you did not make enough sales? ANSWER: We sold over 2 million kits and Better Blocks had a nine-year life span. That’s because the person I sold the patents […]

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QUESTION: You said, “After the success of Better Blocks you had a bit of self doubt. Am I a one hit wonder?” How did you get out of that sort of thinking? Selling yourself short. Was there something in your […]

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QUESTION: There was “stuff” you weren’t comfortable doing, like asking for what you want. To overcome this you actually took matters in your own hands and took on some personal development? ANSWER: Yeah, thanks for bringing that up because there […]

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QUESTION: Did you feel at any stage that you were chasing your tail, chasing false leads? Do you tap into and trust, your intuition, your gut feelings? How do you chose which is the right path to go or the […]

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QUESTION: Is successful inventing more about who you know, than what you know? ANSWER: Very good question. Thank you. Let me tell you a little story. Part of being successful is certainly about who you know. With Better Blocks, there […]

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QUESTION: What was the time frame between having the idea to you selling the patent? ANSWER: It took me about 35 seconds to think of the idea for BetterBlocks, then to develop it and get it into the marketplace, about […]

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QUESTION: Is successful inventing really as easy as trying something else when your idea doesn’t work? ANSWER: To be honest.. No! When I was developing Better Blocks I was $100,000 in debt, people were ringing me up asking to be […]

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QUESTION: Are inventors born wearing an inventor’s hat? ANSWER: I wasn’t born an inventor, but my parents were very creative people, so I had great role models. My dad was involved in engineering and my mum was a dressmaker. As […]

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QUESTION: What were the unexpected results of my invention? ANSWER: My highest values are to make kids and parents happy. The business part is in the brain, the motivational mission comes from the heart. It was when parts of my […]

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David v’s Goliath! When I did my market research, I found Lego was like the big giant in the toy plastic building block industry. Lego was a $2 billion a year company. I’d go into a toy shop and it […]

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DOWNLOAD YOUR FREE EBOOK NOW!

The inventive process is a powerful process. You can use it to come up with answers to your problems, invent new products or services, in fact to create anything at all!

Inventors use this process instinctually, but most people are not inventors so they need to learn it. That’s why I wrote “How to Think Like an Inventor” I wrote it to share how inventors think, so, when you need an influx of new ideas, maybe to solve a problem a problem you’re having, or you just want to create something new, you have a known, simple process to use to produce the answers you are seeking.

Within “How to Think Like an Inventor” I’ve also included the 9 obstacles I always seemed to face when I’m inventing with 19 possible ways to solve them and the 11 Step Plan for Success. A simple plan that I use to give my inventions a higher probability of being successful. I’ve included these 2 sections to make your inventing journey easier!

Please download “How to Think Like an Inventor” for no charge…you don’t even have to enter your email address! It’s simply my gift to you to help you lead a happier more fulfilling life.

Cheers,
Warren

ABOUT ME

Learn the reason behind my success

On this website I share my story of how I went from facing bankruptcy and having an idea in my backyard shed, to making it into a bestselling international product!

This product was BetterBlocks, a children’s building block. Like so many products that we now take for granted, I invented BetterBlocks out of necessity. I needed to make money to get out of the dire financial situation I found myself in. Luckily to my surprise, BetterBlocks turned into a $45 million idea. Commercially-speaking it was my biggest success. In its prime – I am proud to admit –it gave Lego Corporation a bit of a headache.

At first I didn’t know what to think: was I a smart cookie? A one-hit wonder? Or just failure who got lucky?

Over the years I’ve seen many far better ideas than BetterBlocks fall by the wayside. The question is ‘Why did these inventors who had more money, better patents and better business plans than I fail to get their ideas off the ground?’. This question intrigued me so much that I’ve spent the last 10 years researching why my patent was the 1 of the 1 in 600 patents that are ever successfully commercialised.

I have started this site, “Warren Wilson Inventor” to share some the answers I discovered during my 10 years of research in the hope it will help other inventors.

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