QUESTION: Did you ever get close to losing  your invention because you did not make enough sales?

ANSWER: We sold 2 million kits. But one of the things I did was; Better Blocks, although we are looking at releasing it, it had a nine-year life span. And that’s because we sold it, the person I sold it to, Kelvin is very good at direct marketing on TV. And eventually, you needed to get into retail stores to make a success of the product. What we did was we never quite, although we get into the Toys R Us and the retail stores, we never really made as good a success as we could’ve. So eventually after about 9 years, Better Blocks had run its life by direct response selling and that’s the way that it was. Although we are looking at re-releasing it.

This post is part of my Radio Coaching Interview. To listen to this section please click here.

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www.WarrenWilsonInventor.com
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QUESTION: There was stuff you weren’t comfortable doing like asking, which means that, usually people say ‘you know I’m busy’ but that’s a code for ‘I’m afraid of being rejected’ and turned down, isn’t it? So you actually took matters in your own hands and took on some personal development?

ANSWER: Well, actually thanks for bringing that up because I did have a few. I’m 55 now, when I was 28 I had quite a bit of success in motor racing and what I was doing.  I used to run an engineering business alone and when I was 28, I decided pretty well, my life sucked. You know, there was a big chunk of my life that sucked. Because I was an introvert. I found it very hard to go out and meet people and those kinds of things. And I thought, this wasn’t the way that I wanted to live the rest of my life. So I started to do programs that brought me out as a person and it was, and still is, some of the most challenging  things that I’d do but I also know that that’s what I need to do sometimes. It’s like with my kids entrepreneurial program I’m developing, BetterKidsTV, I’ve got some people who have enough faith in the product that they invested money in me. That’s what I find with inventions, people don’t necessarily invest money in their ideas, it’s mainly the person. Can this person make this idea work? And people will invest money into me so it’s up to me to do the best job that I can, to make the project successful. And if that means I have to get out of my comfort zone sometimes or speak up and do things  I go ‘Well, I’d rather be sitting back at home watching TV but this is what I’ve got to do. And I’m not saying I always do it. But at least, I bring that question to myself, ‘what’s the best thing in the best interest of everybody to do here? That’s how it works for me. Which involves stepping out of your comfort zone sometimes.

This post is part of my Radio Coaching Interview. To listen to this section please click here.

Please contact me by clicking here

www.WarrenWilsonInventor.com
YouTube How Inventors Invent Inventions

QUESTION: Is successful inventing really as easy as trying something else when your idea doesn’t work?

ANSWER: To be honest.. No! When I was developing Better Blocks© I was $100,000 in debt, people were ringing me up to get the money that I owed them. I had to renegotiate payment plans with them. There wasn’t a day that went by that I didn’t think ‘Gee, what am I going to do now? I’m not going to make it by doing the same old thing.’ (just a note here, ‘Gee’ is a polite word I have written here to replace the real word I used!)   But I always believed in my invention and my end goal, which was that millions of kids around the world would be playing with my Better Blocks©. Happy kids and happy parents having fun, visualising this end result is what kept me going. When times were really tough, I just recalled what I was really trying to achieve and I would say to myself ’Okay, Warren, just put in one more effort.’ It was really like that, knowing where I wanted to go and just putting in another effort. Sometimes I would kick a goal and sometimes I would kick out of bounds and I would have to regroup and start again. But it was all about persistence. That was one thing I really learned with Better Blocks©.   My Better Blocks was an okay idea, it was a building block like Lego, but my blocks moved when clipped together. I’m just kind of an average guy that went to school. I saw some far better ideas than mine and came across far more intelligent inventors than me. But they didn’t succeed which made me start to think, what did I do that worked?   Really it was just about being persistent, you know, the only sure way to fail is to stop trying. I was probably a bit pig headed sometimes but I did just keep going, and eventually, Better Blocks© was successful. That was the skill I needed to start out with…. just being persistent.

David v’s Goliath!

When I did my market research I found Lego was like the big giant in the building block, toy plastic building block industry. They were a $2 billion a year company. You went into a shop and there were Lego and there was Lego and there was Lego……….. there was no competition! For me to come and be new kids on the block, (no pun intended!) it was a bit of a challenge. What I realized is that I couldn’t take Lego on head-on as a company because like I said, I didn’t have the resources. But what I could do was, I could develop a block that was a bit different from theirs. It was like a David and Goliath type of relationship, but I thought ‘Lego may be big, but I’ll just keep working on my blocks