QUESTION: Did you ever get close to losing your invention because you did not make enough sales?
ANSWER: We sold over 2 million kits and Better Blocks had a nine-year life span. That’s because the person I sold the patents to, Kelvin, was very good at direct marketing on TV, but, to make a long term success of BetterBlocks we needed to have a presence in retail stores. Although we did sell in the Toys R Us stores and other retail chains, BetterBlocks never sold in the quantities we hoped for. So, after about 9 years, Better Blocks had run its life by direct response selling and that’s the way that it was.
This post is part of my Radio Coaching Interview. To listen to this section please click here.