QUESTION: Did you ever get close to losing your invention because you did not make enough sales?
ANSWER: We sold 2 million kits. But one of the things I did was; Better Blocks, although we are looking at releasing it, it had a nine-year life span. And that’s because we sold it, the person I sold it to, Kelvin is very good at direct marketing on TV. And eventually, you needed to get into retail stores to make a success of the product. What we did was we never quite, although we get into the Toys R Us and the retail stores, we never really made as good a success as we could’ve. So eventually after about 9 years, Better Blocks had run its life by direct response selling and that’s the way that it was. Although we are looking at re-releasing it.
This post is part of my Radio Coaching Interview. To listen to this section please click here.